Turning assumptions into evidence: from decision leakage to decision drift

Business professionals walking while carrying a long flowing document representing the evolution and distortion of decisions across an organization.

Most organizations believe decisions fail because alignment breaks. In reality, decisions often change long before execution begins. As they move across teams, they are interpreted, adjusted, and quietly reshaped. This article explores “decision drift” — the gradual shift in meaning that turns clear decisions into misaligned execution, without anyone noticing when it happens.

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