LEGO® SERIOUS PLAY® methodology

Build what your team

Strategy sessions using LEGO® SERIOUS PLAY® materials and methodology to help teams surface assumptions, align around complex decisions, and turn abstract thinking into something visible.

LEGO® SERIOUS PLAY® Methodology | From Ideas to Impact
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Trained facilitator

Complete Certification from Inthrface / The Brickmind Community.

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Structured creativity

Hands-on thinking, storytelling, reflection, and decision-making.

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Built for groups

Useful when alignment, ownership, and participation matter.

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Netherlands & Europe

Available for teams, organisations, institutions, and leadership groups.

The method

A method for making thinking visible

LEGO® SERIOUS PLAY® is not a creative icebreaker. It is a structured facilitation method where participants build models in response to carefully designed questions, give those models meaning, and use the stories around them to explore decisions, tensions, and possible futures.

LEGO® SERIOUS PLAY® Methodology | From Ideas to Impact

What it is

A structured method for surfacing hidden thinking, including every voice, and making abstract problems tangible.

LEGO® SERIOUS PLAY® Methodology | From Ideas to Impact
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What it is not

Not a toy exercise, motivational activity, or replacement for strategy, evidence, and decision discipline.

Why it works

Why teams think differently when they build

LEGO® SERIOUS PLAY® Methodology | From Ideas to Impact
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Equal voice

Everyone builds. Everyone explains. The room stops rewarding only the loudest thinker.

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Metaphor

Models allow people to express complex ideas before the language is polished.

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Shared attention

The conversation moves from personal opinion to a visible object everyone can question.

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Decision memory

The model becomes a reference point for what was seen, built, and decided.

Process

The process is simple. The thinking is not.

LEGO® SERIOUS PLAY® Methodology | From Ideas to Impact
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Ask

The session starts with a focused challenge, not a vague brainstorming prompt.

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Build

Each participant builds their response before group conversation takes over.

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Share

Participants explain what they built and why it matters.

LEGO® SERIOUS PLAY® Methodology | From Ideas to Impact
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Reflect

The group explores the model through open, appreciative questions.

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Connect

Individual perspectives are connected into a collective representation.

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Decide

Insight turns into decisions, next steps, ownership, and follow-up.

Proof of work

Real work, not theory wearing a blazer

Individual Models

Shared landscape

Integrated with Design Thinking

Use cases

Where the methodology becomes useful

LEGO® SERIOUS PLAY® Methodology | From Ideas to Impact
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Leadership alignment

Surface different assumptions before making shared decisions.

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Strategy development

Choose between too many ideas with more structure and less theatre.

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Share

Participants explain what they built and why it matters.

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Innovation questions

Explore unclear, complex, or politically loaded challenges.

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Brand positioning

Make identity, value, and audience choices tangible.

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Stakeholder mapping

Understand relationships, tensions, and influence patterns.

Facilitated by

Someone who understands both creativity and structure

I’m Christian Vernaschi, founder of From Ideas to Impact. I combine more than 20 years in creative strategy with facilitation, Design Thinking, brand strategy, and leadership development. My work focuses on helping teams move from vague alignment to visible decisions they can actually act on.

Christian Vernaschi, Trained facilitator of LEGO® SERIOUS PLAY® method and materials

Why it works

Questions before the bricks hit the table​

No. The method is useful whenever a group needs to think clearly together: leadership teams, NGO boards, innovation teams, startup teams, public sector groups, and educational teams.

No. The process begins with skills-building exercises so participants become comfortable with building, metaphor, and storytelling.

Both, depending on the objective. The methodology creates the conditions for strategic thinking, but the session design determines the business outcome.

Yes. It works well with stakeholder mapping, journey mapping, problem framing, ideation, prototyping, and decision translation.

Most formats work best as a half-day, full-day, or multi-day session depending on the complexity of the challenge.

No. The LEGO Group does not sponsor, authorize, or endorse this website or these services.

If your team keeps talking in circles, build the system instead.

The moment people build what they mean, hidden assumptions become visible. That is when alignment stops being a nice word and starts becoming work.

Let’s Make It Personal!

Before we hand over the good stuff, tell us a little about yourself—this won’t take long, promise.

READY FOR WORKSHOP